Case Studies

 

MFJ TASK FORCE

FRITO-LAY, INC.

CENTRAL STATE UNIVERSITY

REVLON, INC.

PUBLIC AFFAIRS

 

 

 

MFJ TASK FORCE

In the mid 90’s, the MFJ Task Force, the combination of seven (7) Regional Bell Owned Companies (RBOC's), came together attempting to impact legislation that would allow them to enter into the long distance markets, cable industry, manufacture telecommunications equipment and alarm industry. The company determined a need to increase supporters of its efforts. Focus Communications developed and implemented a grassroots campaign to provide the RBOC's a minority support voice on Capitol Hill to speak on behalf of their issues.

We used three strategic tactics to enlist grassroots organizations to mobilize on behalf of the RBOC's: Community Relations, Public Policy and Event Planning.

COMMUNITY RELATIONS

The agency solicited the local affiliates of the National Urban League located in the Congressional districts of the Energy and Commerce committee members of the House and Senate. Benefit analysis meetings with the presidents and CEO's of the respective affiliate chapters were held on how their action or inaction on telecommunication legislation would affect their affiliate members.


PUBLIC POLICY

Understanding the Urban League affiliates history and involvement in public policy, Focus worked with the chapters to increase their understanding of public policy issues and the effects on their memberships. Their increased understanding of the telecommunication legislation enabled these affiliates to educate elected officials on their position in a manner that proved to be very successful.

EVENT PLANNING

To maximize the grassroots effort the agency organized and implemented several "Hill Days" bringing Urban League affiliates from around the country to Washington to meet their respective Congressional representatives and to target members to impact telecommunication legislation. While in Washington, the agency also conducted additional workshops on how to effectively communicate with congressional members and senior staff for League representatives.

RESULTS

Agency is credited with launching National Urban League technology initiative. Telecommunications legislation passed by an overwhelming margin in Congress.


 

 

 

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